to maximise / maximum  

When you maximise something, you increase it as much as possible. (You can also use the spelling 'maximize'). This word is used a lot in business, especially when talking about profits or performance. The adjective is ‘maximum’. So if you make ‘maximum effort’ it means you try 100%.

In order to maximise rofits, the company will need to cut staff and focus on our core business.

Due to tax regulations, the maximum sum which can be invested in the fund is $100 000 per year.

more example sentences        questions for personal practice        unit 9

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