Moreover

‘Moreover’ is a linking word meaning ‘also’. It normally begins or goes near the beginning of a new sentence and is often followed by a comma to give it extra emphasis. It’s often used to give the third and main point about something. So, in the example, the first sentence gives two advantages of the i-Pod. Then the second sentence begins with ‘Moreover’, which makes it clear that this is the main advantage. This can be a good way of developing an argument in a paragraph – whether you’re talking about good or bad points about something. The expressions ‘Furthermore’ and ‘In addition’ mean the same as ‘Moreover’, so you can use them for variety. If you want to be less formal, you can use ‘What’s more’

The iPod is better-designed and more user-friendly than its competitors. Moreover, it’s by far the best-known brand.

more example sentences        questions for personal practice        unit  11          Exercise 12.1       Exercise 12.6

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