Unit 10.5        Essay Completion

Look again at the examination question about strategic planning (from exercise 10.1). This time you've been given the first letters of the missing words - most of which you've also practised in the other exercises in unit 10. To check the answers, click in the circle after each word and to check the meaning and see other examples of the word, click on the gap.

Describe either a three or four step approach to strategic planning within organisations

Strategic planning is typically und                        by senior management since it involves defining the basic identity, goals and methods of a company. The overall purpose of strategic planning is to enable the organisation to influence the environment or adapt itself to the environment in order to achieve its potential. It’s commonly seen as comprising three distinct pha                  . This is sometimes described as finding out where you are, where you want to go and deciding how to get there. However, a more technical description is the STP model:

Situation: Pri             to planning any changes, it’s necessary to ass              the current situation and end               to understand how it has developed.

Target: At this point, new goals need to be est                   . This frequently req                   management to con                                widely within the organisation to ens               that the goals are seen as appropriate and achievable by everyone who has an interest in the proposed changes – in other words, the stakeholders.

Path: This is where planning meets action. Resources need to be carefully  all                      and staff need to be ass                    appropriate roles within the project if the change is to be successful. It’s important to ens                    that all out                  are measurable so that the overall success of the plan can be reliably ass                     .

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